Developing GPTs is a vital skill for marketers aiming to leverage AI effectively. GPTs are customized versions of ChatGPT, tailored for specific tasks or topics by integrating specialized instructions, knowledge, and capabilities. This tutorial will teach you essential skills for building GPTs, guiding you step-by-step in transforming a simple prompt into a powerful tool for innovating a product, service, or event. We’ll build a GPT to associate or combine a product, service, or event with one or two additional nouns to enhance its impact within the marketing mix.
At the end of the tutorial, there is an example of how The Art Institute of Chicago and Leo Burnett innovated an exhibition dedicated to Vincent van Gogh’s bedroom paintings with the noun “Airbnb.” With the new advertising concept, online ticket sales increased by 250%, and the exhibit enjoyed the highest attendance of any exhibition at the Art Institute in fifteen years. Van Gogh BnB was covered in more than one hundred countries, garnering 623 million earned media impressions.
To complete this tutorial, you’ll need to be a ChatGPT Plus subscriber.
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