Harnessing Emotion in Marketing Through Artificial Intelligence
One of the most remarkable advances in artificial intelligence (AI) is its ability to understand and respond to emotional cues. We can provide AI with frameworks that organize emotion, and it can use sentiment analysis to apply them to real marketing scenarios to produce emotionally resonant communication.
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Curating a Legacy Brand
Anna Wintour’s ability to curate brand truth, empathy, and action has transformed Vogue into a legacy brand. A one-page ad in Vogue costs $206,957. ‘Your brand has to be at the core of all your creative decisions,’ Wintour says. ‘What is it? What does it stand for? How do you move it forward?’ Much like the bistro chairs in the center of her elegant office, she places brand discipline at the heart of all creative decisions at Vogue.