Ever since Artificial Intelligence (AI) emerged, I’ve become an enthusiast, trying to understand this innovative technology pulsating through the world’s data centers. I’ve stayed up late into the night discussing AI with friends. Some are excited by the technology, while others are deeply apprehensive about how AI could change the world.
As I navigate these varied perspectives, I remain optimistic about AI. Like Sam Altman, CEO of OpenAI, I believe we are on the verge of a golden age of human potential. The key lies in learning how to collaborate with AI. The more we engage meaningfully with AI through conversation—especially distilling those conversations in GPTs—the more its extraordinary possibilities unfold. I am eager to share this journey as it connects directly to my work in marketing.
Welcome to my blog on Artificial Intelligence (AI) for marketers. Here, I share my journey as a fellow AI explorer, writing about everything from affective computing and AI to the challenges of integrating AI into the marketing stack. I also develop and recommend practical AI tools that can elevate your marketing efforts, drawing from my own experiences navigating this rapidly evolving technology.
Tony Hebblethwaite works in communications at Illinois Tech’s Institute for Food Safety and Health (IFSH) and Food Safety Preventive Controls Alliance (FSPCA). His marketing background spans higher education, including institutions in the Big Ten and Big 12 Conferences, as well as nonprofit organizations and independent consulting. In higher education, Tony has worked in enrollment marketing at Oklahoma State University, college and division marketing at the University of Arizona and Arizona State University, and internal communications at the University of Wisconsin–Madison. He has a concentration in speech communication from Covenant Theological Seminary (they call it homiletics), an Executive Certificate in Digital Marketing from Columbia Business School, and an M.S. in Information Systems from DePaul University’s Jarvis College of Computing and Digital Media.