It is a happy talent to know how to play. – Ralph Waldo Emerson.
When the internet first emerged, I spent countless hours immersing myself in this new technology until it felt like second nature. I can navigate DNS with ease and spin up a website in no time. I now host websites for others at ns1.wpinfluence.com / ns2.wpinfluence.com.
Now, AI is the next frontier—a vast and exciting challenge. I’m back in the sandbox, learning through hands-on experimentation to uncover how AI can empower me as a marketer. I believe the best way to master AI is by practicing with case studies that span text, voice, images, video, data analysis, SEM/SMM, and virtual/augmented reality.
I’ll be sharing my journey on this website, hoping it might be helpful to other marketers.
If you’d like to join me in the sandbox, feel free to reach out at tony@smartpixeldigital.com.
Tony Hebblethwaite works in communications at Illinois Tech’s Institute for Food Safety and Health (IFSH) and the Food Safety Preventive Controls Alliance (FSPCA). His marketing experience spans higher education, nonprofit organizations, and independent consulting. In higher education, Tony has held roles in enrollment marketing at Oklahoma State University, college and division marketing at the University of Arizona and Arizona State University, and internal communications at the University of Wisconsin–Madison. He holds a concentration in speech communication and rhetoric from Covenant Theological Seminary, an Executive Certificate in Digital Marketing from Columbia Business School, and an M.S. in Information Systems from DePaul University’s Jarvis College of Computing and Digital Media.